The genre I gave to this logo was fitness and workout music. This is the type of music that people listen to whilst at the gym and would listen to get them in the zone and keep them motivated. These are mainly made up of anthems and old school songs from CD's such as, the Ministry of Sound. These songs are upbeat and last quite a long time. The reason why I thought of this genre is because I was imagining someone being 'locked' into a song whilst at the gym and in their workout zone.
Who did you think the audience is and why?
The target audience for this radio station would be between the ages of 17-35. I think these are the ages where you are most active and want your body to be in its best shape. These are the ages that you see at the gym quite a lot as younger teens and children wouldn't need to to go to the gym and workout as they're still growing at a fast rate. On the other hand, older people aren't seen at the gym very often and probably wouldn't be listening to this type of music.
How did you aim to appeal to that audience?
I wanted the logo to look as if when you listen to the music it locks and keeps you in your workout zone. I wanted to show a dominant and strong log whilst at the same time, showing the fitness and workout side to it. I think the lock and safe used in the logo is appealing as it shows the dominance and strength, which is what people want to achieve at the gym; strength. I also thought the colour of the lock which is bright would catch the eye of people, and the bold font used would stand out.
Who did you think would be the stations' competitors and why?
I thought the type of stations that would be competing with LOCK would be KISSTORY on KISS, and HEART. These stations play the same type of music that LOCK would play, and the people who need motivation or an upbeat song will listen to. I think HEART would target females and KISSTORY targets males so it would be a good opportunity to fulfill the needs of both males and females, and become more popular. I also think the ages of the other two stations vary whereas LOCKs' target audience is aimed at fairly young to middle aged people.
Who did you think would be the stations' competitors and why?
I thought the type of stations that would be competing with LOCK would be KISSTORY on KISS, and HEART. These stations play the same type of music that LOCK would play, and the people who need motivation or an upbeat song will listen to. I think HEART would target females and KISSTORY targets males so it would be a good opportunity to fulfill the needs of both males and females, and become more popular. I also think the ages of the other two stations vary whereas LOCKs' target audience is aimed at fairly young to middle aged people.
What 'look' did you want to create and why?
I wanted to try and create an original and clever look to the logo that at the same time, appealed to the target audience whilst relating to the genre of music it plays. I thought the lock, safe and bold letters linked nicely together as it showed what music is played on the channel and also what the music will do to you(lock you into your workout zone). I think the dark colours bring out the dominance again and the sparks of bright colours around the logo can be used to catch the eye of people. I think the look is best for the aspect of it locking you into your zone which gets the best out of you, whilst also giving you some idea of what music the station plays.
How did you create that look + use technical terminology?
I wanted to try and make the logo link in with the name of the station and create an image that looks original and clever. I immediately thought of a safe with a lock image being used as the 'O' when writing LOCK on the logo. The reason for this was because I thought it linked in well with the name and music the station plays.
I started off by using the rectangle tool to draw the outline of the safe. I then used the paint bucket tool to fill the safe with a dark grey colour. I then began to write out the word LOCK using the text tool. I missed out the letter O when writing this due to the fact that I was going to create and use an image that looked like a lock in its place. I edited the text so the letters were yellow by highlighting them and using the colour palette tool. I wanted to insert a dial for the safe so I used the circular tool to draw the features needed for it. For this feature I had to zoom in as the lines on the dial were very small and I had to place them neatly therefore needed to see them clearly. I used the line tool to draw these lines and just duplicated the layer each tike so they were the same size. The way I made the lock was a bit more complicated. I first drew an oval and cut it in half, deleting one side, using the rectangle tool + DELETE. I then paint bucketed it yellow and this was the bottom half of the image. For the top half, I again drew out an oval and cut it in half and used the top half this time. I then used the pen tool do delete the parts I didn't need. When I was left with the shape I wanted I paint bucketed it yellow and joined it with the other half. For the small detail within the image I used the rectangle tool and used the paint bucket tool to paint it black. I had to drag this layer over the rest so it was visible.
Once I had finished I thought the logo looked good however I thought the features on it looked quite messy and could come together more with the text. I moved the dial towards the text more so it didn't look as out of place and I brought the text "Radio" up towards the word LOCK so it linked in more.
To make sure all three logo's are a family I have the word 'radio' written in the same font, colour and size underneath each logo. I thought the font looked professional, slick and is easily recognisable.
What did you think was the most successful part of you logo?
I thought the most successful part of the logo was the slickness and originality of it all. The detail added to the logo is good and links in well with the name of the station and the genre of music it plays.
Did your audience think it suited the genre?
Once my audience had seen and given me feedback on my LOCK radio design, I noticed that they couldn't quite recognise the genre of music that was associated with this station. They also thought that the features on the logo could be a bit more organised rather than having certain things in random places e.g. the safe dial. Other than that, they thought it looked unique and was cleverly designed to suit the name of the station and to appeal to the target audience.
What skills have you developed most when creating this logo?
The skills I have developed whilst creating my logo is mainly my photoshop skills, along with my skills to observe and analyse what I could do to improve the design. The shape tool and line tool was used quite often during this particular design as there were features I had to be quite specific with and pay close attention to. The paint bucket was another tool I used quite a lot as the various colours on the design had to be adjusted to what I thought looked best. I developed my own ideas and analysis from the feedback where I then improved my design to make it look better.
How does your work compare to other, similar logos?
My logo design doesn't compare to many other radio logos at the moment however the colours and shapes used are similar to several other radio logos at the moment. TalkSport and Gold radio both use dark coloured boxes around the text of their logo, which is similar to mine. The text is also quite big and bold in my logo which is what the TalkSport and Gold radio logos consist of. These features on a design will make the it stand out, which is what I think makes mine a good logo.
What could you still do to make your work even better? Why?
I think I could perhaps add more detail and features onto my logo to make it look more interesting and professional. As the logo is pretty dark coloured, I think I could add a few more colours to make sure it doesn't look too boring and dull to look at. If any logo doesn't look interesting and doesn't have any bright colours then I don't think it will catch the eye or have an affect on the person viewing it. Doing these things will also appeal to the target audience more and make the logo more successful.
Did your audience think it suited the genre?
Once my audience had seen and given me feedback on my LOCK radio design, I noticed that they couldn't quite recognise the genre of music that was associated with this station. They also thought that the features on the logo could be a bit more organised rather than having certain things in random places e.g. the safe dial. Other than that, they thought it looked unique and was cleverly designed to suit the name of the station and to appeal to the target audience.
What skills have you developed most when creating this logo?
The skills I have developed whilst creating my logo is mainly my photoshop skills, along with my skills to observe and analyse what I could do to improve the design. The shape tool and line tool was used quite often during this particular design as there were features I had to be quite specific with and pay close attention to. The paint bucket was another tool I used quite a lot as the various colours on the design had to be adjusted to what I thought looked best. I developed my own ideas and analysis from the feedback where I then improved my design to make it look better.
How does your work compare to other, similar logos?
My logo design doesn't compare to many other radio logos at the moment however the colours and shapes used are similar to several other radio logos at the moment. TalkSport and Gold radio both use dark coloured boxes around the text of their logo, which is similar to mine. The text is also quite big and bold in my logo which is what the TalkSport and Gold radio logos consist of. These features on a design will make the it stand out, which is what I think makes mine a good logo.
What could you still do to make your work even better? Why?
I think I could perhaps add more detail and features onto my logo to make it look more interesting and professional. As the logo is pretty dark coloured, I think I could add a few more colours to make sure it doesn't look too boring and dull to look at. If any logo doesn't look interesting and doesn't have any bright colours then I don't think it will catch the eye or have an affect on the person viewing it. Doing these things will also appeal to the target audience more and make the logo more successful.
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