Conventions of a music video (Class)

1. Artist will usually appear in the video.
2. The song will be the soundtrack to the whole video, it will start and end when the music starts and ends.
3. Artist will usually lip-synch along with lyrics.
4. The artist will perform throughout the videos, either dancing, playing instruments or gesturing.
5. There will usually be sections of the video that are filmed in a studio, most often the performance parts.
6. The video will contain a range of camera movements to create a dynamic look (energy) most often tracks, cranes and whip pans.
7. The video will use mostly close ups for lip-synch, mid/long shots for performance and extreme close ups for cutaways. 
8. The editing will cut to the beat, and will be montage editing.
9. Quite often slow motion is used to create a sexy or slick feel.
10. The video will be based around a concept rather than a story.

Conventions of a music video

1. Artist will usually appear in the video.
2. The song will be the soundtrack to the whole video, it will start and end when the music starts and ends.
3. Artist will usually lip-synch along with music lyrics.
4. The artist will appear throughout the video, either dancing, playing instruments or gesturing.
5. The video will usually have 3 or more different locations, which may change with each verse/chorus.
6. The video will usually contain some kind of narrative, often intercut with performance shots.
7. The video will contain a range of camera movements to create a dynamic look (energy) most often tracks, cranes ad whip pans.
8. The video will use mostly close ups for lip-synch, mid/long shots for performance and extreme close ups for cutaways.
9. The video may often use high angles to create a vulnerable or sexy look, or low angles to create a  dominant or powerful look.
10. There will be a wide range of different shot types/ angles in each location to allow for dynamic and non-repetitive editing.
11. Quite often slow motion is used to create a sexy or slick feel.

Videos of my genre of music

The genre of music that I am going to be presenting is, Rap/Hip Hop.

1. Sing for tomorrow - Sneakbo ft. L Marshall

2. Too young - Krept & Konan ft. Yungen




3. Mockingbird - Eminem



4. Bada Bing - Benny Banks



5. Let go - Krept & Konan ft. Lewis Watson







All five of these videos appeal well to the audience watching them, which is helped through the different conventions used in each one. The editing, shot types, setting, storyline and the imagery from the words. All of these things appeal to the viewer and can engage them into the video through a more effective way.

The editing during this video has a positive effect that will keep the viewer engaged and interested:



The shot types are used effectively and can create a different atmosphere and visual change for the viewer; whilst also giving the viewer a feel for the mood set from the beginning.



The setting used in this video can relate to the target audience whilst making the situation seem real and therefore engaging the viewer.




The storyline during this music video is clear and so relates to the audience a lot, whilst also engaging them to carry on watching to see what happens throughout the video and at the end.




The imagery used through the words, setting and what is happening throughout the video can give an affect on the viewer to keep watching and feel as though it is appealing to them.