What genre did you think the name represented, and why?
The genre I gave to this logo was the club/hot hits music. This is the type of music that you would hear in clubs and with your friends getting ready to go out for the night. I thought of this genre when I heard 'Buzz' because this type of music gives you a buzz and makes you very lively. The two z's at the end of Buzz gives the station a different and youthful sort of vibe, which suits the music associated with the station well. The target audience for this radio station is for over u18's as these are the type of people who will be listening to the music at these clubs and nights out.
Who did you think the audience is and why?
The target audience for this radio station is from ages 18-33, especially males, as these are the people more likely to be clubbing and going out. These youthful adults would want to listen to music that gets them buzzing and gets them in the mood for going out and enjoying their night with the music.
How did you aim to appeal to that audience?
I wanted the audience to see the logo and think it's quite quirky and vibrant, which relates to people's nights out and clubs. I wanted to be different and use different colours to what the original theme of the logo is (bumble bee). I used original colours at the beginning of the logo and a bright, quirky colour at the end of the logo. This represents a night out because at the beginning of the night it is quite lively however once you get to the end its much more loud and a lot different.
Who did you think would be the stations' competitors and why?
I think that the competitors for Buzz would stations such as, Kisstory (Kiss) and capital on a Friday or Saturday night. The reason for this is because they play the same type of music on these days, whilst also having the same target audience. Although, those two stations would have also included females in theirs. However, I reckon Buzz would stand out more and appeal to the target audience as its main focus is males.
What 'look' did you want to create and why?
I wanted to try and create a clever, different and trendy look for my logo which shows my target audience that the station plays club anthems and lively tunes. Doing this would appeal to the 18-33 year olds that like going out to clubs and having fun nights out. I wanted the logo to have a quirky and unique look to it because this is what would interest my target audience and engage them with the station. Also, I wanted to make the logo look quite normal at the start with a bit of quirkiness that's why I made the bee's eye look swirly; this shows the beginning of the night. As the night goes on, things tend to get more wild so I made the end of the logo completely different to the rest of the colour scheme and inserted a vibrant colour which shows the wildness and change. The type of music that Buzz plays would be perfect for a club and also when the guys are getting ready to go out and get them hyped up and in the mood.
How did you create that look + use technical terminology?
I wanted to try and make the logo unique and appealing. I started to think of things that relate to the world buzz then feed off of that once I got an idea (bumble bee). I wanted to have something that I hadn't seen before,whilst also having something that relates and appeals to the target audience.
I didn't want to have a complicated or fancy font because I didn't think my design would work otherwise. However, I wanted quite a bold and masculine font that stands out and gives the logo a similarity to the target audience. For the first two letters I used the colour palette to make them the traditional colours of a bumble bee (black and yellow), then for the last two Z's I used a bright red. The bright red shows the end of the night I talked about earlier. I also thought to have a big and bold font as the first letter, b, was going to be the wings on the bee design.
I then used the circular shape tool to draw out the bee design, and make it yellow with the paint bucket tool. Next, I used the rectangle tool to draw the black lines on the bee's body and paint bucket them black. However, I came across a problem when the edge of the black rectangle went over the bee's body and out of the logo. I had to use the paint brush tool to paint, in white, over the edge that was showing so it blended into the background and didn't look unprofessional. I had to re-do the amount of stripes there were on the bee's body because they weren't all the same size and it didn't look very professional. To fix this I reduced the amount of stripes by deleting the layers, and made them all the same size by duplicating the first rectangle three times. To draw the legs, stinger and antennas on the bee I used a black paint brush tool. At first, I thought it looked quite messy so I zoomed into the logo and re-did it so I could make the lines neater. To draw the red swirls in the bee's eye I, again, used the paint brush tool and reduced the size of the brush so I could fit it within the space given.
To make sure all three logo's are a family I have the word 'radio' written in the same font, colour and size underneath each logo. I thought the font looked professional, slick and is easily recognisable.
What did you think was the most successful part of you logo?
I thought that the bumble bee design and how the letter B linked in well, acting as the wings, was a successful part to my logo.
Did your audience think it suited the genre?
Once my audience had seen my logo and had given feedback i noticed that they all thought it had a professional look to it and was very original. They said everything looked fine in terms of it appealing to the target audience, whilst it also links in well with the genre of music. However, they said the genre of music that is played on this station could be a bit more obvious and showed in a way that can be instantly noticed by the viewer.
What skills have you developed most when creating this logo?
I have developed some skills over the time I have been creating this logo. I now have a good understanding of how to use the features on Photoshop and how to improve my logo by editing it. I have also learned how to look at a piece of work and know on which parts that I have to improve and change in order to meet the criteria and be successful.
How does your work compare to other similar logos?
I don't think my logo design can compare to other logos as it is original and haven't seen logo like it yet. However, a specific feature with this logo could spark a similarity with other radio logos. I think the bold black font can compare to the BBC and Absolute radio designs. Both of these stations' designs have a bold black font for the name of their radio station. I think the design of the bee is something that makes this logo seem different from the rest because from all the designs I have seen from other stations, most of them use shapes and not actual pictures of things.
What could you still do to make your work even better? Why?
I think I could improve my logo even further by adding more detail or other colours to it. I could also add something else that would relate to the genre of music the station is associated with. Doing these things could catch the eye of people a bit more and improve the originality of the logo whist giving the viewer more to look at.
Tuesday, 17 December 2013
Planned Ident Series
The first planned ident is targeted at young adults that enjoy watching music and chat shows, taking this into account our first ident involves some humour along with focusing on the two countries that are involved with the programme. The channel plays entertaining and vibey shows and the ident reflects this by creating ideas that will have such an effect on the audience they will not want to take their eyes off the screen. This is shown by constantly having props move across the screen and the background music being dark and mysterious.
The second ident also takes into account the views of the target audience and has a similar effect by replacing the countries flags with buildings that represent the two countries. However, the second ident focuses more on the musical side of the channel, as the background plays similar songs that will feature during the upcoming programmes. This really captures the target audience well as this will appeal to them directly and also leave them wanting more.
The final ident also takes into account the views of the target audience and has a similar effect by replacing the countries flags with foods that represent the two countries. However, the third ident focuses more on the comical side of the channel, this is because we hear laughing in the background and we also see funny props used throughout the ident. This appeals to the target audience as they are able to get a feel of what the channel stands for and what will be shown in the upcoming programmes.
Tuesday, 10 December 2013
Storyboards and logo
The two representatives from this ident are two famous British and
American foods, fish and chips and a burger. There will be a green
screen behind the two foods as there will be a constantly changing
background. During the logo being seen there will be a blue background
as this helps each ident link together and this blends well with colours
from the logo.
The two representatives in this ident are an American flag and a British
flag. There will be a green screen behind these as the background will
be different outside settings. Whilst the logo and on screen graphics
appear there will be a light blue background as this links with the
colours on the flags and links each ident together.
Sound and music decisions
Ident 1
During the first ident there will be an action type sound which will be played whilst the flags come closer together, this is because it looks as if they are going to fight, so an action type sound will be suitable. After this both flags collide resulting in a bang noise being heard, this sound will be created during after effects. Before the narrator speaks the mood of the music changes, this will be upbeat to keep the audience interested. In a deep and unique voice the narrator will say 'where the best of British music and American sitcoms come together' as well as 'the grid'.
The action sound which we have chosen is 'nerves' by
The sound whilst the logo is moving is 'cut and run'
Ident 2
During the second ident there will also be an action type sound which will be played whilst the buildings come closer together, this is because they will fight meaning that there will need to be a mysterious sound being played. After this the buildings collide resulting in a crash sound, which will be made during after effects. Before the narrator speaks the music will change into an exciting and vibrant track, this helps cover a wider range of target audience as this is a different genre to the type of music played in the programmes. The narrator will then say 'The Grid!'
The action sound will be 'take a chance'
The sound whilst the logo is moving is 'all this'
Ident 3
During the third ident there will be an action type sound which will be played whilst the plates come together, this is because this will draw the audiences attention straight to the screen as the music is very dark and exciting. After the plates collide there will be a loud bang noise, which will be made during after effects. The music changes after the bang noise is heard, this then changes to a funny upbeat track as the constant change means that the audience will not get bored. The narrator will then say 'the grid'
The action sound will be 'the descent'
The sound whilst the logo is moving is 'vanes'
This music decision is included in the 3rd ident. This relates to the ident as we wanted to create a relaxing and smooth vibe at the beginning then once our features start, change it to some more dramatic music that engages with the viewer. Even though this music is slow, it sounds quite young and has a electronic vibe to it. This is good as it can relate to our young target audience.
This music decision is also included in the 3rd ident. The piece is involved when the main things start to happen in the ident and creates a dramatic atmosphere from the calmed one which was previously in the ident (Vanes). This relates to the target audience as it creates a dramatic and interesting atmosphere which engages and interests the viewers.
This music decision is involved in the 2nd ident. As the ident is quite fast paced and has quite a few things going on from the start, we have chose this quite calm and less hectic piece to fit in with the theme. Even though this is genre of music it is fast paced so it doesn't seem out of place with the ident. This relates to the target audience as it is still keeping the audience engaged and interested even though it doesn't have a dramatic sound.
This music decision is also involved in the 2nd ident. This piece was chosen for the fast paced bit of the ident so it creates an even more dramatic and lively feel to it. This relates to the target audience by
During the first ident there will be an action type sound which will be played whilst the flags come closer together, this is because it looks as if they are going to fight, so an action type sound will be suitable. After this both flags collide resulting in a bang noise being heard, this sound will be created during after effects. Before the narrator speaks the mood of the music changes, this will be upbeat to keep the audience interested. In a deep and unique voice the narrator will say 'where the best of British music and American sitcoms come together' as well as 'the grid'.
The action sound which we have chosen is 'nerves' by
The sound whilst the logo is moving is 'cut and run'
Ident 2
During the second ident there will also be an action type sound which will be played whilst the buildings come closer together, this is because they will fight meaning that there will need to be a mysterious sound being played. After this the buildings collide resulting in a crash sound, which will be made during after effects. Before the narrator speaks the music will change into an exciting and vibrant track, this helps cover a wider range of target audience as this is a different genre to the type of music played in the programmes. The narrator will then say 'The Grid!'
The action sound will be 'take a chance'
The sound whilst the logo is moving is 'all this'
Ident 3
During the third ident there will be an action type sound which will be played whilst the plates come together, this is because this will draw the audiences attention straight to the screen as the music is very dark and exciting. After the plates collide there will be a loud bang noise, which will be made during after effects. The music changes after the bang noise is heard, this then changes to a funny upbeat track as the constant change means that the audience will not get bored. The narrator will then say 'the grid'
The action sound will be 'the descent'
The sound whilst the logo is moving is 'vanes'
This music decision is included in the 3rd ident. This relates to the ident as we wanted to create a relaxing and smooth vibe at the beginning then once our features start, change it to some more dramatic music that engages with the viewer. Even though this music is slow, it sounds quite young and has a electronic vibe to it. This is good as it can relate to our young target audience.
This music decision is also included in the 3rd ident. The piece is involved when the main things start to happen in the ident and creates a dramatic atmosphere from the calmed one which was previously in the ident (Vanes). This relates to the target audience as it creates a dramatic and interesting atmosphere which engages and interests the viewers.
This music decision is involved in the 2nd ident. As the ident is quite fast paced and has quite a few things going on from the start, we have chose this quite calm and less hectic piece to fit in with the theme. Even though this is genre of music it is fast paced so it doesn't seem out of place with the ident. This relates to the target audience as it is still keeping the audience engaged and interested even though it doesn't have a dramatic sound.
This music decision is also involved in the 2nd ident. This piece was chosen for the fast paced bit of the ident so it creates an even more dramatic and lively feel to it. This relates to the target audience by
Role descroptions
Role description: The role descriptions given will have the same affect
on all three of our idents when making them.
Director:
Lewis and Nicole
Camera:
Lewis
Lighting:
Nicole
Sound:
Nicole
Editing:
Lewis and Nicole
Director: I think we would
both be good for that role because we could both decide on what would look and
sound best during the ident. If we are both directors we can put our ideas into
action and decide where they would work best, rather than one person saying
where everything goes and when.
Camera: I think Lewis would
be good for controlling the camera as he has worked with filming before, and in
previous media lessons has been the cameraman during the task. He is also
confident with using the different features that are on the camera and using
the tripod whilst filming. When planning
the ident’s he put forward some ideas on how it could be shot and at what
angles also.
Lighting: I think Nicole
would be good for controlling the lighting as she thought of the ideas in how
the lighting would be used during the ident. This way she can use the lighting
to the effect that she would want it to.
Also, as Lewis would be controlling the camera during film he wouldn’t
be able to control the lighting at the specific times that it is needed.
Sound: Nicole would also be
good for the sound during the ident. She has tested the sound effects and music
on the different websites given to us and decided what sounds best and which
would be more effective for what time. Lewis would also have trouble, as he
would be controlling the camera whilst the sound comes on.
Editing: I think we would
both be good in the role of editing. We can both have our input on how it
should look at the end, as we both decided on the ideas and the way the ident
should be presented before we filmed it. Like the director role, we can both
have our ideas and decide what would look the best and what would be more
effective. This way we can both have an input on the ident and both are happy
on how it has come out.
Tuesday, 3 December 2013
How the logos fit together
How do you the logos fit together?How are they a family?How do they help with OW! music's brand identity?
I think that each of the logos fit in together, even though they don't have the most obvious similarities.
I think that each of the logos fit in together, even though they don't have the most obvious similarities.
Lock radio logo screenshots
- I first used the rectangle tool to draw the safe then paint bucketed it dark grey.
- I then used the text tool to to draw in the text and colour it yellow.
- Next I used the circular tool to draw the lock and used the line tool to draw the detail on.
- I again used the circle tool to draw out the lock within the text, and paint bucketed it yellow.
- I also used the rectangle tool to cut the top bit off using delete.
- I then used the lasso tool to cut off the bit I didn't want, to form the top of the lock.
- Again I used the rectangle tool to draw in the two rectangle shapes within the yellow lock. I used paint bucket to fill them in the colour they are.
- Finally, I used the text tool to write out 'radio' and then edited it to match it with the theme of the other three logos.
Monday, 2 December 2013
VIP radio logo
- Firstly, I made the red carpet using the rectangle tool then paint bucketed it red.
- I then used the line tool to draw the black poles. I customised it to make the line thicker.
- I also used the line tool to draw the red rope, whilst using the circular tool to draw the golden top on the poles.
- I used the text tool to draw the V, I, P and changed the size and font to make it bigger.
- I then again, used the circle tool to draw the black circles (hands) on either side of the I.
- I then used the lasso tool to cut out some of the black within the I to make it look like a suit.
- The black buttons within the I were made from the circle tool and paint bucketed.
- The bow tie at the top of the I was from the internet and i used CMD + T to reduce its size bit keep the dimensions the same.
- Finally, I used the text tool to draw 'radio' where I then edited it to match the theme of the three logos.
Friday, 29 November 2013
Buzz radio logo
- To create the text 'Buzz' I used the text tool.
- I then used the rectangle tool to draw around the bit of the B I wanted to take off, from where I then pressed delete.
- I then used the circular shape tool to draw the body of the bee, and used the paint bucket tool to fill it yellow.
- I the used the rectangle tool to outline the black bits, then the paint bucket tool again to fill them black.
- I then used the circular tool again to make the head, eye and eyeball from where I again, used the paint bucket tool to fill them with their colour.
- I then used the line tool to make the antenna, tail, stinger and legs.
- Finally, I used the text tool to write 'radio' and then edited it to suit the theme of the three logos.
Friday, 22 November 2013
Tuesday, 19 November 2013
Idents - Location Post
Location Post
1Where will you shoot?
– Our planned ident series will take place in the media classroom as this is where we will have access to most of the props needed. The camera work will take place mainly during lesson time, as this is when we will have full access to specific props, such as a green screen.
– Our planned ident series will take place in the media classroom as this is where we will have access to most of the props needed. The camera work will take place mainly during lesson time, as this is when we will have full access to specific props, such as a green screen.
2What does it look like?
The media classroom has lots of natural light which comes through from windows, there is also artificial light which comes from lights. The classroom may also have artificial lights coming from the computers, this depends on whether the computers are switched on. There will be a green screen situated at the back of the classroom for our use.
The media classroom has lots of natural light which comes through from windows, there is also artificial light which comes from lights. The classroom may also have artificial lights coming from the computers, this depends on whether the computers are switched on. There will be a green screen situated at the back of the classroom for our use.
3How do you access it?
We will access the media room mainly during lesson time, however if all the shooting is not finished in time we may have to access this in our own time. We will also need to book out the green screen with the teacher which will be done during lesson time.
We will access the media room mainly during lesson time, however if all the shooting is not finished in time we may have to access this in our own time. We will also need to book out the green screen with the teacher which will be done during lesson time.
4
Health and safety concerns and what you will do to stop these being a
problem?
In the classroom bags can be tripped over as well as chairs and personal belongings. This can be resolved by placing everything under a desk and making sure the floors are clear. Injuries may also occur as the green screen will take up a lot of space, this can be resolved by ensuring that no one is allowed to be within a certain distance from the screen, except when filming.
In the classroom bags can be tripped over as well as chairs and personal belongings. This can be resolved by placing everything under a desk and making sure the floors are clear. Injuries may also occur as the green screen will take up a lot of space, this can be resolved by ensuring that no one is allowed to be within a certain distance from the screen, except when filming.
Thursday, 17 October 2013
Draft 2 of design features + successful and unsuccessful idents
Introduction
Idents are small
advertisements that market a channel. They have both opportunities and
limitations. Some opportunities have are: Creates a corporate identity and a
tone to your channel, easily displays, text based information, allows you to
brand your channel, appeal to a target audience and encouragement towards the
viewer. Some limitations that must be thought of when designing idents are: It
has to be fairly therefore you need to put your ideas across very promptly and
effectively, typography, colour, resolution and aspect ratio.
These limitations and
opportunities mean that there are successful and unsuccessful idents. The first
example of this I will discuss is UKTV Gold’s idents from 2004 and 2012. The ident made in 2004 lacks a lot of the
requirements that are needed to have a successful ident. Firstly, the target
audience is set straight away and is limited as the ident appeals to the older
generation only. It starts with an adult
cleaning the dishes, which is being shot from different angles, and also
someone else in the background watching television whilst flicking through the
channels. Then once the sci-fi type music comes on which is the channels
signature music, the person leaves the dishes and goes to watch the
television. It is a very simple and
unimaginative ident, which probably makes it quite boring and in-effective.
The whole ident is quite slow and drags on a bit even though it isn’t very
long. There is only one thing going and there is no dramatic change during the
duration of the ident, which is what most successful idents have now.The personality of the ident is being shown and doesn't clearly show what the channel represents. The viewer wouldn't have received a clear understanding of what they're watching and what the channel is like. The density of information is very low and there is a real lack of information regarding the next program on and the channel itself.
The new ident, first made in
2012, is successful as it engages the viewer a lot more as there is something
new on the screen all the time. A lot of different animations pop up on the
screen whilst some quirky, funky music is playing in the background. The
narrator kind of flows into the music and when he starts to talk the music
decreases in sound. The words popping up on the screen, ‘Stick something funny
on’ give the impression to the viewer that the identity of the channel is
comedy. The logo is also clearly shown at the beginning of the clip so the viewer knows what channel they're watching from the start, but now they just need to see what type of channel they're watching. Overall, this ident attracts the viewer a lot more than the older one
as it is more interesting, amusing and gives the viewer a good amount of information
and entertainment, which is a very important criteria. The composition of this ident is good because even though there are lots of different things popping up on the screen it still flows well and doesn't look too cramped. We can also clearly see what is on the screen and there isn't any confusion.
The ITV 2003 ident isn’t very
successful as it is very short and has one theme throughout the whole of the
duration. The ident starts with the ITV logo being shown and the music playing
while a theme of blue squares moving around the logo. This is the way it
ends so we don’t see any or hear any change while we’re watching the ident.
This is bad as it doesn’t keep the viewer engaged towards the screen and is
easily forgettable as nothing unusual or interesting is happening. However, we
do get information about the next program but it’s very vague and we don’t
receive any other extra information regarding the program/channel. It doesn't tell the audience what the channel is like at all. This is due to the same blue theme and logo staying in the picture the whole time, which doesn't tell us anything about what type of channel ITV is. However, you could suggest it is for the older generation as it isn't exciting and isn't made to engage children or young adults. It isn't very informative for us as the viewer because there isn't anything happening or an obvious theme for what type of channel it is. For the design feature of information v entertainment, we can see it is for informative purposes only as nothing is on the screen to entertain you. It is purely for information however doesn't give the viewer as much info as an ident made just for information should do. Overall, It doesn't really give the audience a clear view of what the channel is like. You could possibly say it is for adults as there is nothing in the ident to appeal to younger people however it doesn't clearly show this.
However, the ITV 2013 ident is
completely different to the one-made 10 years ago. At the beginning of the
ident we hear some funky/upbeat music and can see the feet of someone skipping.
A few seconds into it the music volume decreases and a narrator starts talking.
Also at this time we see the ITV logo fade into the picture. The narrator gives
us some background information on the next program while the skipper changes
the rhythm and pattern of the way they’re skipping so it isn’t visually boring
for the viewer. The narrator gives us more information and changes it up a bit
by sharing their opinions and thoughts on the program coming up next. At the
same time, the camera view is changed so the viewer is able to see the whole
shot of the skipper and the location at where they are. This engages the viewer
even more as it’s visually new to them and they can also listen to the useful
information the narrator is giving them. This ident is much more successful as
it’s more engaging and includes changes throughout the whole of it which keeps
it interesting. The amount of time the narrator speaks for is also good as it’s
not too much and is presented to us in not a very formal and boring way, but
includes opinions and useful information. This could give people the idea that the channel is laid back and airs programs that aren't too serious and are for various types of people to watch. It doesn't tell us that it is serious and could only be for older people like the ident made by ITV in 2003.
The ident made by Channel 4 in 1999
is very simple and used purely for information. We can see the orange theme and
Channel 4 logo from the start until the end as noting changes throughout the
ident. We also hear the narrator straight away which shows there wasn’t
anything worth visually observing so they had to start with the information
from the beginning. The ident doesn’t engage the viewer and just gives them a
lot of formal information that doesn’t catch the readers’ attention like it
should do as the ident is primarily made for information, not
entertainment. This could give the idea to the viewer that the channel is quite boring and wouldn't air any programs that seem exciting and different. Through this ident, the identity of the channel could come across as quite serious and should be watched by more intellectual, older people.
The ident made by Channel 4 in 2013
is completely different and is much more successful. The ident is visually
interesting along with when the narrator is speaking as they don’t speak in a
slow and bring way, but in a way that would make the viewer listen to them. The
ident is both for entertainment because there is something different going on
all the time during the whole duration of it, but also the information is for a
suitable and effective amount of time that is presented in a way that will make
the viewer listen. The logo is cleverly shown during the ident when a group of
machinery is positioned to look like the number four as the camera angle pans.
It only shows it for a few seconds, which will intrigue the viewer however; you
could say that the logo isn’t on the screen for long enough so it can’t be affective,
as you would hope it to be. The identity of this channel probably comes across to people as more of an all round, family channel that shows programs for both younger and older ones. This is due to the entertainment within the ident is clever and interesting,appealing to younger people, whilst the information appeals to the older people. Due to the complicity of making the ident and the logo only being shown for a short amount of time, you could argue that the youngest age viewing the channel should be around nine.
Introduction
The purpose of an ident is to give the viewer a perspective of what type of channel they're watching; and also to get information of the programs that are being shown on the channel. The ident gives the channel an opportunity to give the audience a clear view of their identity e.g. humorous, serious, quirky etc. An ident can also be used to market and brand the channel.
Film4: Glassware ident
Information Vs Entertainment: In this ident, for a vast majority of the time there is a narrator speaking and telling us about the film that is being shown next. However, throughout the whole ident there are things happening in the background which also suggests the ident was also shown for entertainment. Film4 probably used this method because they want to appeal to younger and older people to watch the films on their channel.
Space and time: The ident is set in our 'real' world as it is a video of something happening in real life, without any animation or special effects. They probably did this to show the films that are aired on the channel aren't fantasy and are set in real life; they would probably be serious and for the adult kind of audience.
Composition: The smashing of the glass which was caused by a diamond pendant seemed to make the ident feel quite dramatic and 'alive'. However, all of the ident was in slow motion which can also tell us that even though the channel is serious, dramatic and interesting, it isn't all hectic and crazy like a child's film; it is elegant in an interesting and dramatic way. Just like the ident is.
Tempo: The whole ident is in slow motion however the music changes throughout the time of the video. When the diamond is flying towards the glass cabinet, there is quite slow and relaxing music. However, once it collided with the glass the music changed to a dramatic and jumpy type which at this time the Film4 logo appears. This shows that the channel could be quite dramatic but at the same time serious as all of the video is in slow motion. This shows that the way the ident is presented could be the genre of the films shown on Film4: elegant, alive, interesting and quite dramatic at times.
Interaction with viewers: The interaction with the viewers is good as the narrator speaks throughout nearly the whole ident about the next film and what's on after the film. When the narrator speaks, it is quite formal as no slang is involved and it is presented clearly and well spoke. Film4 chose this method to try and involve the viewer more and make them feel that the film they are about to watch is the right one for them, whilst making them feel more at home.
Density of information: The ident gives a lot of information about the next film and who it is written by etc. However, it also gives us information about what is on the channel later which could be useful for the viewers to know. They have done this because once the film coming on next has finished, the viewer already knows what is on therefore, they could leave the channel on and watch what's on next. It also gives that little bit of extra information that could be useful to hear.
ITV2: Lion walker ident
Information Vs Entertainment: This ident is mainly for entertainment as there are quite a few abnormal things happening. The information comes at the end and is quite limited to just telling us what is on next. This is probably due to the fact that they wouldn't want to bombard you with information when the strange things that are happening during the idents' on show, as they probably thought you wouldn't listen. As this is a quirky and fun ident, it is probably aimed at the younger audience/younger adults therefore ITV2 thought that they wouldn't listen to the information very well anyway so they shouldn't put too much, un-needed, information.
Space and time: The ident is set in the 'real' world, during the day. However, even though everything is real, the main attraction during the ident is quite weird and something you wouldn't see everyday. This drags the viewers attention in and makes them listen and interact with the ident more which is good for the channel.
Composition: The woman walking with her fluffy dog that has a lions mane around its neck makes the channel look quite quirky and different. As soon as the ident is on, they start to walk down a street and a bike, with red wheels, races past them at which point the ITV2 logo appears. It has the effect it leaving the ITV2 logo behind as the logo and wheels were the same colour. Then two boys with bikes ride either side of the woman and her dog and look back in amazement. The upbeat music also adds to the identity of the channel which carries on throughout the ident. I think ITV2's ident was very quirky, fun and seemed like it was always moving. This mirrors the identity of ITV2 as they would be wanting to have that effect on the viewer. Some of the other idents within the series are quite lively and have some random things showing, therefore making these ITV2 idents more unique.
Tempo: The tempo was fairly fast and upbeat from the start as thats when the music began. Then after that something different was happening on the screen for another 9 seconds, including the narrator starting to speak. This gave off the impression that the channel is always moving and something different is being shown on it all the time, therefore as a viewer I will never get bored while on this channel.
Interaction with viewers: The interaction with viewers starts when the narrator starts speaking and telling us about the next program. However, they speak in a way that you feel like you are having a conversation with one of our friends even though now slang is used. They directly speak to the audience by saying, "Morning, yes thanks for noticing, we've had a bit of a make over on ITV2". They make the words flow quite well and link in with what they're saying to you and what is coming up on the channel.
Density of information: There isn't much information considering on how much narrating there is. About 10% of the speaking was on information about the next program and what it's about. This could again come back to the target audience as the narrator is speaking in an informal way, the type of people watching probably don't want to be bombarded with information the whole duration of the ident.
BBC One: Bike ident
Information Vs Entertainment: This ident is mainly based on information even though there is a video going on in the background throughout the whole thing. However, the video isn't very interesting and once you've watched the first few seconds of it, it gets quite boring as it isn't anything random or different. The target audience would probably be for older teenagers and above as it isn't very appealing to young people because the same thing is happening with the same colours, which isn't very attracting to younger people.
Space and time: The ident is set in the 'real' world as it is motorbikes riding around an indoor bike track. This gives the feeling that the program could be quite lively and different. The target audience would again be for late teenagers and adults (males) as motorbikes and vehicles probably appeal more to men that they do to women.
Composition: The bikes riding around in a circle then some effects around the BBC One logo in the middle that represent a wheel look quite dangerous/serious which again backs up the channels identity of not being very child friendly. Red also symbolises quite a dangerous colour which also makes us feel that the channel is for the older variety. The main theme of a circle throughout the whole ident also symbolises that the channle is forever going and always has something on, without any disturbances. This is similar to the 'BBC One hippo ident' because they all start to swim in a circle, similar to the bikes riding in a circle. It is also similar to the football ident where there is a circle to men kicking each of their balls into the middle and receiving them back to repeat the procedure.
Tempo: The tempo of the ident is quite rushed and 'straight off from the go'. As soon as the ident starts we see the biker pull back the handle to rev the bike up which makes a loud noise, then we see another biker, in a red background, racing very fast within the first few seconds. After that everything slows down and some light, calming music comes on while the three bikers are slow riding around in a circle on the track. The big BBC One logo appears in the middle of the bikers and stays there throughout the whole ident, while things are changing around it. This gives the viewer the feeling that the channel is never affected by anything and is on all time without anything disturbing it. This can make the viewer feel the channel is reliable but it also backs up the point that BBC don't air adverts on their channel which is an advantage.
Interaction with viewers: The interaction with viewers is quite good as they're are speaking in an enthusiastic way which is fairly formal but also has a friendly twist to it.
Density of information: Once the narrator starts speaking, they give you quite a lot of information on what program is on now, what the program involves and what is on after the program. They probably give you all of this information verbally because their ident is based on information giving not entertainment therefore the audience would be less distracted and willing to listen to the narrator.
Introduction
The purpose of an ident is to give the viewer a perspective of what type of channel they're watching; and also to get information of the programs that are being shown on the channel. The ident gives the channel an opportunity to give the audience a clear view of their identity e.g. humorous, serious, quirky etc. An ident can also be used to market and brand the channel.
Film4: Glassware ident
Information Vs Entertainment: In this ident, for a vast majority of the time there is a narrator speaking and telling us about the film that is being shown next. However, throughout the whole ident there are things happening in the background which also suggests the ident was also shown for entertainment. Film4 probably used this method because they want to appeal to younger and older people to watch the films on their channel.
Space and time: The ident is set in our 'real' world as it is a video of something happening in real life, without any animation or special effects. They probably did this to show the films that are aired on the channel aren't fantasy and are set in real life; they would probably be serious and for the adult kind of audience.
Composition: The smashing of the glass which was caused by a diamond pendant seemed to make the ident feel quite dramatic and 'alive'. However, all of the ident was in slow motion which can also tell us that even though the channel is serious, dramatic and interesting, it isn't all hectic and crazy like a child's film; it is elegant in an interesting and dramatic way. Just like the ident is.
Tempo: The whole ident is in slow motion however the music changes throughout the time of the video. When the diamond is flying towards the glass cabinet, there is quite slow and relaxing music. However, once it collided with the glass the music changed to a dramatic and jumpy type which at this time the Film4 logo appears. This shows that the channel could be quite dramatic but at the same time serious as all of the video is in slow motion. This shows that the way the ident is presented could be the genre of the films shown on Film4: elegant, alive, interesting and quite dramatic at times.
Interaction with viewers: The interaction with the viewers is good as the narrator speaks throughout nearly the whole ident about the next film and what's on after the film. When the narrator speaks, it is quite formal as no slang is involved and it is presented clearly and well spoke. Film4 chose this method to try and involve the viewer more and make them feel that the film they are about to watch is the right one for them, whilst making them feel more at home.
Density of information: The ident gives a lot of information about the next film and who it is written by etc. However, it also gives us information about what is on the channel later which could be useful for the viewers to know. They have done this because once the film coming on next has finished, the viewer already knows what is on therefore, they could leave the channel on and watch what's on next. It also gives that little bit of extra information that could be useful to hear.
ITV2: Lion walker ident
Information Vs Entertainment: This ident is mainly for entertainment as there are quite a few abnormal things happening. The information comes at the end and is quite limited to just telling us what is on next. This is probably due to the fact that they wouldn't want to bombard you with information when the strange things that are happening during the idents' on show, as they probably thought you wouldn't listen. As this is a quirky and fun ident, it is probably aimed at the younger audience/younger adults therefore ITV2 thought that they wouldn't listen to the information very well anyway so they shouldn't put too much, un-needed, information.
Space and time: The ident is set in the 'real' world, during the day. However, even though everything is real, the main attraction during the ident is quite weird and something you wouldn't see everyday. This drags the viewers attention in and makes them listen and interact with the ident more which is good for the channel.
Composition: The woman walking with her fluffy dog that has a lions mane around its neck makes the channel look quite quirky and different. As soon as the ident is on, they start to walk down a street and a bike, with red wheels, races past them at which point the ITV2 logo appears. It has the effect it leaving the ITV2 logo behind as the logo and wheels were the same colour. Then two boys with bikes ride either side of the woman and her dog and look back in amazement. The upbeat music also adds to the identity of the channel which carries on throughout the ident. I think ITV2's ident was very quirky, fun and seemed like it was always moving. This mirrors the identity of ITV2 as they would be wanting to have that effect on the viewer. Some of the other idents within the series are quite lively and have some random things showing, therefore making these ITV2 idents more unique.
Tempo: The tempo was fairly fast and upbeat from the start as thats when the music began. Then after that something different was happening on the screen for another 9 seconds, including the narrator starting to speak. This gave off the impression that the channel is always moving and something different is being shown on it all the time, therefore as a viewer I will never get bored while on this channel.
Interaction with viewers: The interaction with viewers starts when the narrator starts speaking and telling us about the next program. However, they speak in a way that you feel like you are having a conversation with one of our friends even though now slang is used. They directly speak to the audience by saying, "Morning, yes thanks for noticing, we've had a bit of a make over on ITV2". They make the words flow quite well and link in with what they're saying to you and what is coming up on the channel.
Density of information: There isn't much information considering on how much narrating there is. About 10% of the speaking was on information about the next program and what it's about. This could again come back to the target audience as the narrator is speaking in an informal way, the type of people watching probably don't want to be bombarded with information the whole duration of the ident.
BBC One: Bike ident
Information Vs Entertainment: This ident is mainly based on information even though there is a video going on in the background throughout the whole thing. However, the video isn't very interesting and once you've watched the first few seconds of it, it gets quite boring as it isn't anything random or different. The target audience would probably be for older teenagers and above as it isn't very appealing to young people because the same thing is happening with the same colours, which isn't very attracting to younger people.
Space and time: The ident is set in the 'real' world as it is motorbikes riding around an indoor bike track. This gives the feeling that the program could be quite lively and different. The target audience would again be for late teenagers and adults (males) as motorbikes and vehicles probably appeal more to men that they do to women.
Composition: The bikes riding around in a circle then some effects around the BBC One logo in the middle that represent a wheel look quite dangerous/serious which again backs up the channels identity of not being very child friendly. Red also symbolises quite a dangerous colour which also makes us feel that the channel is for the older variety. The main theme of a circle throughout the whole ident also symbolises that the channle is forever going and always has something on, without any disturbances. This is similar to the 'BBC One hippo ident' because they all start to swim in a circle, similar to the bikes riding in a circle. It is also similar to the football ident where there is a circle to men kicking each of their balls into the middle and receiving them back to repeat the procedure.
Tempo: The tempo of the ident is quite rushed and 'straight off from the go'. As soon as the ident starts we see the biker pull back the handle to rev the bike up which makes a loud noise, then we see another biker, in a red background, racing very fast within the first few seconds. After that everything slows down and some light, calming music comes on while the three bikers are slow riding around in a circle on the track. The big BBC One logo appears in the middle of the bikers and stays there throughout the whole ident, while things are changing around it. This gives the viewer the feeling that the channel is never affected by anything and is on all time without anything disturbing it. This can make the viewer feel the channel is reliable but it also backs up the point that BBC don't air adverts on their channel which is an advantage.
Interaction with viewers: The interaction with viewers is quite good as they're are speaking in an enthusiastic way which is fairly formal but also has a friendly twist to it.
Density of information: Once the narrator starts speaking, they give you quite a lot of information on what program is on now, what the program involves and what is on after the program. They probably give you all of this information verbally because their ident is based on information giving not entertainment therefore the audience would be less distracted and willing to listen to the narrator.
Monday, 14 October 2013
Draft of unsuccessful and successful idents.
(Introduction and UKTV Gold ident review on the mac at school)
ITV ident 2003 - http://www.theidentgallery.com/player.php?id=ITV1-2003-ID-1
ITV ident 2013 - http://www.theidentgallery.com/player.php?id=ITV-2013-ID-JUMPROPE-1
The ITV 2003 ident isn’t very successful as it is very short and has one theme throughout the whole of the duration. The ident starts with the ITV logo being shown and the music playing while a theme of blue squares are moving around the logo. This is the way it ends so we don’t see any or hear any change while we’re watching the ident. This is bad as it doesn’t keep the viewer engaged towards the screen and is easily forgettable as nothing unusual or interesting is happening. However, we do get information about the next program but it’s very vague and we don’t receive any other extra information regarding the program.
However, the ITV 2013 ident is completely different to the one made 10 years ago. At the beginning of the ident we hear some funky/upbeat music and can see the feet of someone skipping. A few seconds into it the music volume decreases and a narrator starts talking. Also at this time we see the ITV logo fade into the picture. The narrator gives us some background information on the next program while the skipper changes the rhythm and pattern of the way they’re skipping so it isn’t visually boring for the viewer. The narrator gives us more information and changes it up a bit by sharing their opinions and thoughts on the program coming up next. At the same time, the camera view is changed so the viewer is able to see the whole shot of the skipper and the location at where they are. This engages the viewer even more as it’s visually new to them and they can also listen to the useful information the narrator is giving them. This ident is much more successful as it’s more engaging and includes changes throughout the whole of it which keeps it interesting. The amount of time the narrator speaks for is also good as it’s not too much and is presented to us in not a very formal and boring way, but includes opinions and useful information.
Channel 4 ident 1999 - http://www.theidentgallery.com/player.php?id=C4-1999-ID-ORANGES-1
Channel 4 ident 2013 - http://www.theidentgallery.com/player.php?id=C4-2007-ID-STAGE
The ident made by Channel 4 in 1999 is very simple and used purely for information. We can see the orange theme and Channel 4 logo from the start until the end as noting changes throughout the ident. We also hear the narrator straight away which shows there wasn’t anything worth visually observing so they had to start with the information from the beginning. The ident doesn’t engage the viewer and just gives them a lot of formal information that doesn’t catch the readers attention like it should do as the ident is primarily made for information, not entertainment.
The ident made by Channel 4 in 2013 is completely different and is much more successful. The ident is visually interesting along with when the narrator is speaking as they don’t speak in a slow and bring way, but in a way that would make the viewer listen to them. The ident is both for entertainment because there is something different going on all the time during the whole duration of it, but also the information is for a suitable and effective amount of time that is presented in a way that will make the viewer listen. The logo is cleverly shown during the ident when a group of machinery is positioned to look like the number four as the camera angle pans. It only shows it for a few seconds which will entourage the viewer however, you could say that the logo isn’t on the screen for long enough so it can’t be affective as you would hope it to be.
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