Monday, 30 September 2013
Sky Sports Ident
This ident is for Sky Sports News.
The target audience is people who enjoy sport for ages 7 onwards.
Sky Sports News is a news channel that is constantly on one of the Sky Sports channels, apart from Saturday afternoon where Gillette Soccer Saturday replaces it for a few hours. Gillette Soccer Saturday also shares the same ident as Sky Sports News.
The channel has been around for around 21 years. It first broadcasted on the 20th April, 1991.
Sky Sports News has never been rebranded.
In the ident itself, we see a blue and red background which is the main theme for Sky Sports News and always has been. Various sporting moments of various different sports have been put in to show the viewer what type of channel it is based around. We can also see quite a few different gadgets appear in the ident with the Sky Sports logo on each of their screens. This shows the viewer that you can watch the show on all these gadgets (phone,tablet,TV,laptop). While all of this is going on, a narrator is in the background telling the audience how long the show is on for and where you are able to view it. Quite dramatic music is in the background also which gives the feeling that it is a serious show. Then at the end of the ident, the logo shows with writing underneath that says "Your home of sports news". This is engaging to the audience as the ident is singling out you and making you feel as though you are supposed to be watching it as it's your 'home'.
Tuesday, 24 September 2013
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