Brief - I was required to plan, shoot and edit a social messaging campaign advertisement.
Audience research -
Voxpop - I filmed people in my target audience (13-18 years old)
Focus group - I filmed a focus group of my target audience (13-18 years old)
Questionnaires - Created a questionnaire given out 20 times to males and females
Questionnaire results……
Market research -
Advertisemt placement - a channels website, genre of music, target audience and the most popular programmes on the channel etc. BARB
competitor analysis - cyber bullying websites and their layout, colour, pictures, info, games etc.
existing products - existing bullying adverts and analysing them e.g. style and affect etc.
Production research -
mind map of 3 ideas - picked best one
story board of each idea - see what looks best
3 animatics - using adobe premier, see what it looks like on screen with sound etc.
treatment
prop and costume decisions
actors roles
risk assessment
casting decisions
location visit
shooting schedule
budget research - camera, tripod, software, staff cost for hire
