Shooting schedule

Date	Time	Shooting	Equipment
2nd January	11am-12pm	All of Ident	Camera Green screen Flags
12th January	9am-10:30am	All of Ident	Camera Green screen Cut-out arms
14th January	8:55am-12:15pm	All of Ident	Camera Green screen Cut-out arms Flags

Media Researcher

I haven’t always been a media researcher for Give Blood. I first started off as someone who just recruited the actors for adverts either on TV or radio. A few years later, and after I had gained some much needed experience, the company gave me a job that goes into much more depth than the previous one I had. The job of a media researcher requires a lot of effort, thought and research for areas such as: the audience, market and production. The reason that so much depth the research goes into it because the company want to try and appeal to the audience through modern and up-to-date ideas and techniques. 

The audience research is very important whilst organising a TV and radio campaign. It gives us the chance to identify our target audience for the advertisement side of the campaign, which means that we can start to think of ways that will appeal to them. We can also then start to base other ideas for the campaign around them, which will in turn increase the chances of a successful project. One of the ways we gather information from our audience is through setting up our ‘Give Blood-Save Lives’ stand in shopping centres and high streets around London. We have around 10 members of staff who work on that particular stand, where two of them stay with the stall and the other eight go and interview people around the streets/ in the centre. The two at the stand are there to interview people as well as being a place where all the results from the day are kept. The types of questions we would ask whilst interviewing would be; whether they have ever given blood before, would they ever give blood, their age, what area they currently live in, what is the programme they watch most on TV, what radio station do they listen to most, do they read magazines and do they own a phone that can download applications on. These questions all relate to our campaign and trying to find out about the audience so we can appeal and show the advertisement of our charity to them. We can find out key information which can help us of where to advertise, at what times and what platform to use e.g. magazines, phone apps etc. After we have received the results that we wanted, all of the interviewers get their clipboard papers and put them in a big file. We then view the audiences’ demographics , which focuses on solely the different sections of the population in London. Once the information has been checked through and filtered into a pattern of matching answers, we then begin to look at a geodemographic analysis. As we are aiming at residents/commuters of London because, according to the NHS's recent figures, it has proven throughout the last 10 years that London is the place that has the highest rate of blood donators. This in result means that all of the qualitative and quantitive research we did, enables us to meet the interests and appeal to our target audience.

Reaching out and persuading people to donate blood to our charity is very important; it’s what we evolve around. This is all achieved by performing some market research regarding previous controversies go giving blood in the news and other blood donation adverts. To receive these types of results, I firstly organised a group of workers to carry out some secondary research where they would go on the Internet and find any news stories that related to blood donations. The type of stories I would be looking for were the negative ones because I will be able to see what went wrong during these blood donations, then improve and reduce the risk of it happening again. Another team that I set up was to research other blood donation advertisements because i didn't want to have the fact same advert as all of the others. This would create a very boring vibe to it and wouldn't catch anyone's attention, which is something that we want to do. Both of these teams could find this information through statistics online, news reports or complaints that people have written up online. Researching other blood donation charities' advertisements is called 'competitor analysis research'. We do it so I can see what the other competitors are doing similar and differently to us, and work around what makes a good/bad advert. They all target the same thing that makes the process a lot easier. After receiving various stories, analysis of other adverts and suggestions of what to use with out campaign; I go onto a process, which is called 'quantitative research'. This is done when I want to find information from data gathering agencies such as; 'BARB'. 'BARB' is an agency that measures viewing figures of television advertisements. From this program I used it to see what channels the nation was watching, especially in London, and at what times they were being seen by the most people. I thought that ITV1 would be a sufficient channel to air the TV advert on as the adverts were being watch by the most people on here, and on a Saturday night. As the campaign includes radio advertisement as well, the radio version of 'BARB' is a program called 'RAJAR'. They measure the nations radio audiences, and from using this I came to the conclusion that Capital FM on a Saturday morning was being listened to the most. Both of these methods using quantitative research helped me in deciding when and where the best time/place was to air the Give Blood campaign.

The next step is production research. This is when we research a product or a service in order to retrieve information that I can use in the future. With all campaigns I carry out production research with my team because it lets me get the most recent, up-to-date and modern ideas that will appeal to the audience. Whist doing this research I have to consider where the advert is going to be filmed, who is going to be involved in it and also what is it going to based upon e.g. a story or just a standard advert. The location is important because we want to find somewhere that would relate/appeal to the audience. Since we were targeting people in London, the best location to do it would probably be in Central London somewhere e.g. London Eye. This is a famous landmark therefore everyone in London will be able to relate to it. The possibility of bringing in someone famous to be involved with the campaign would be good because a lot of people are influenced and look up to famous people. Someone who hasn't got a bad reputation would be the best option because it wouldn't drive people away, just make them realise how good giving blood is. Someone such as, David Beckham would be a very good person to involve because he is a role model for millions of children, a lot of women like him for his looks and a lot of men like him for his football status and duties. Buying props for what will be involved in it or renting a service could cost quite a bit of money therefore we would need to be careful of how mad we were going with the advert and that is everything necessary of trying to appeal to our target audience. Managing the budget and finding out the prices of everything is called quantitative research, and it is very important with every advertisement that is made; television or radio. 

To completely summarise the job of a media researcher, you would say that there is a lot of in-depth research that needs to be done in order to be successful in your job. Having knowledge of the current trends and business ideas is also very important in creating the best, and most successful advertisement campaign. 

Chosen song, lyrics, shots, 3 ideas

The song I have chosen is: London Summer Day; by Cashtastic. I have chosen this song because the main focus of the song is about London and what it is like when the weather is good. The genre of the song is Rap/Hip Hop. The conventions of this genre include; fairly fast paced, shots cut to the beat, narrative heavy and the artist will be the main focus when they're on camera. The target audience will be for anyone who lives in London. The song is also quite youthful therefore it is probably aimed at teenagers, to young adults.

I think the song is about London, and what the area is like during the hot weather. The artist is mainly talking about himself, and what he does/happens when the weather is hot in London. He also talks about other people and how they enjoy it.

Music Video Idea 1: Central

Music Video Idea 2: Journey

Music Video Idea 3: Park

Diferent advertisements

This advertisement is for driving safely.
Techniques that are used in this consist of: Emotional responses(fear and compassion) and an over message.
The style of this advert is dramatic.
The form of this advertisement is a series and realist narrative.

Prezi Advertising

Advertising presentation

The style of this advert is quite humorous as some of the worlds bets footballers are playing with average teenagers whilst getting shown up by them sometimes. The advert has an upbeat tune playing throughout it whilst people smiling quite a lot of the time gives it an amusing feel. One of the techniques used would be celebrity endorsement because there are a lot of famous footballers featuring during the advert. The target audience for this would be people who enjoy to play football as Nikes' new released football boots are also shown in the ad. As teenagers mainly feature in the ad, it could be aimed more towards their age group.



The style for this advertisement is also humorous because it shows a groups of men screaming in high pitched voices because they have found a walk-in beer fridge inside a house. It plays on the fact that a separate group of women found a walk-in wardrobe upstairs and they started to scream. An advertising technique used in this advert would be an emotional response because they're so happy that they have found a lot of this brands' beer. The target audience will be over 18's due to legal reasons, to middle-aged men. The men involved with the ad are around 30-40 years old so this age range could be what the company is aiming for.



The style of this advert could be either one of humorous, dramatic or surreal. This is shown through a gorilla playing the drums which would be seen as funny and strange however, it is playing to quite a slow paced song that seems quite dramatic. A technique that is used in this advert could be social position because it is saying that if you eat Cadburys chocolate then all eyes will be on you and you will stand out from the rest. The target audience could range from children who want to eat the chocolate that made a gorilla play the drums, to young adults that want to be the centre of attention and feel important.



The style of this advertisement is dramatic. We can see this throughout the slow paced music and events that are happening within the ad. The technique of it is an emotional response of compassion. The sad-tuned music and the ending of the advert will come across as very emotional to the viewer. The target audience for this could range from children all the way up to elderly people because it has features that appeal to each of these age groups.



The style of this advert is probably using intersexuality through the way it is represented and all of the glamourous, modern things included in it. A technique used is celebrity endorsement as Beyonce is starring in it and the whole ad is based around her. It is used so that if people wanted to be like Beyonce then they should use the O2 network. The target audience is most probably aimed for young women as they are more likely to be influenced by someone such as Beyonce, as she is a role model for millions of young women and teenagers.