WWW and EBI's when editing our music video

What Went Well?

1. It didn't take a long time to input the song in the background and the different music shots we filmed, as the layout was simple. 
2. I was able to complete all eight shots so that the actors lip-sync was matching the background song. 
3. All of the shots that were filmed are in order and are ready to be cut, which will make the video look far more professional. 

Even Better If?

1. It would have been better if I got to the point where I could cut each of the music shots, where it would start to look more professional.
2. I think that if I had completed the lip-syncing quicker then I would of had time to change the green screen shots into an interesting background.
3. I should add cutaways and cut the shots to the beat during the music video. 

Social Message Campaigns

This advertisement is for driving safely. Techniques used in this advert consist of: An emotional response e.g. fear and self-perception. Also a persuasive technique used in the advert is, coercive power which means it is represented upon threat of pain or punishment. The style of this advertisement is dramatic as it's a serious subject that affects lives. The form that the advertisement takes is a realistic narrative because it shows a situation that could happen to the viewer. The target audience for this would be for all people who drive as the situation within the advert could happen to anyone of them.


This advertisement is for anti-bullying. Techniques used in this advert consist of: an emotional response  (self-perception and social position). A persuasive technique used in this advert is, coercive power and referent power. The style of this advertisement is quite humorous whilst also sending an important message to the viewer, which makes it dramatic too. The form that this advertisement takes is realistic narrative because it shows real-life situations within a school. The target audience for this would be children from primary school all the way up to college as bullies are most likely found within these ae groups and at these locations.


This advertisement is for donating blood. Techniques used in this advert consist of; an emotional response e.g. solution to a problem and self-perception. A persuasive technique used would be reward benefit as donating blood would help someone else who vitally needs it to survive. The style of this advertisement is dramatic due to the seriousness of the subject. The form the advertisement takes would be a realist storyline. The target audience for this is anyone from the ages of 18 upwards because that is the minimum age someone can donate blood to.

This advertisement is for anti-bullying. Techniques used in this advert consist of: an emotional response  (self-perception and social position). A persuasive technique used in this advert is, coercive power and referent power. The style of this advertisement is dramatic as it is giving out a strong message for people not to bully someone because they're different. The form that this advertisement takes is realistic narrative because it shows real-life situations within a community filled with young people. The target audience for this would be all types of people because bullies can be all ages, however as this advert focuses on young people the TA would most likely be the youth.

This advertisement is for driving safely. Techniques used in this advert consist of: An emotional response e.g. fear and self-perception. Also a persuasive technique used in the advert is, coercive power as it shows the punishment and painful consequences of driving dangerously on the roads. The style of this advertisement is dramatic as the subject is very serious and not anything to joke about. The form that the advertisement takes is a realistic narrative because it shows a situation that could happen to the viewer. The target audience for this would be for all people who drive as the situation within the advert could happen to anyone of them.

Ident 1 final

Ident analysis

 Our final ident production was quite different to the original planning we did for the the ident idea. In our original planning we put down that we were going to use real smoke for the explosion during the ident. When we were filming the ident we knew it was going to be quite hard and thought that using effects from the computer, then importing them onto Premier Pro would be easier; plus it would look more professional. When we were planning the two flags colliding we put down that we wanted a picture of famous London landmark e.g. the London Eye in the background. However, when we tried this it was difficult with all the different colours from the flags, therefore we were forced to just put changing solid colours for the background. This made the flags stand out more and it was easier to perform in Premier Pro because of the decrease in detail we were now using. We also didn't want to put in an English landmark as our target audience would also be Americans, from the American sitcoms that will be aired on the channel.  Also, for the narrators voice in the planning we wrote down that it would be an American voice. We had to change this as the feedback from others said it didn't fit in properly, which resulted in changing the voice to an English one. We thought about it and realised that the English voice would appeal more to our target audience, as the ident would be aired around England.