Using my planning documents

The story board helped me most in organising and filming my music video. It gave me an idea of what shots I was going to use and at what specific time throughout the video.  On the day of filming I took the story boards with me, so that I could look back and refer to them on what shots I should be filming. It also saved me time in knowing what exact locations I will be going to throughout the day.

The risk assessment gave me an insight on to what hazards I should be aware of on the day of filming. I also took this with me when filming, so before each shot I knew what to expect and therefore would be able to prevent the hazard from occurring.

The Rushes Log gave me useful information whilst editing, so I knew exactly which shots were which. It made it a lot easier for me choose the clip I needed to edit and insert to the video.

Feedback from my client + first draft

After shooting and editing the first draft of my music video, I spoke to my client. They gave me several bits of feedback that would help me in improving my music video. The first bit of feedback I received was, improving the lip-syncing in some parts of the song. In some cases the artist sang a split second before the song which made negatively affected the realism and professionalism of the video. Another improvement that I needed to make was the fact that in some shots of the artist lip-syncing, there was too much space around them. Meaning that I would have to crop the shot in order for the main focus to be completely on the artist. The shot had to go from a mid-shot to a close-up, which is much preferred in a shot like the one being talked about. Another adjustment that was suggested by my client was, taking out some of the cutaways and replacing them with other ones. This was due to the original ones not completely fitting in and the fact that there were better quality cutaway shots that I had filmed, and were more suited for the video.

Examples of completed questionnaires

Focus group questions

1) What is a social messaging campaign?
2) Have any of you been influenced by a social messaging campaign?
3) Do you think a true story within an advert would be more effective to the viewer?
4) What do you think a successful social messaging campaign should include?
5) What is the best social messaging campaign you have seen?

Charts displaying my questionnaire results

My Music Video: Final

The final edit of my music video I thought was a big improvement on the first draft. There were several things I needed to edit within the video in order for the video to look more professional. These included; correcting some lip-syncing parts, add effects, crop some shots to improve the look of them and also add/delete some cutaways, then edit so they fit in/look professional. Once I had corrected everything, I watched it back and was very happy with the final edit and agreed that the improvements given to me were all very important to make the video look as good as possible.