Advertising presentation

The style of this advert is quite humorous as some of the worlds bets footballers are playing with average teenagers whilst getting shown up by them sometimes. The advert has an upbeat tune playing throughout it whilst people smiling quite a lot of the time gives it an amusing feel. One of the techniques used would be celebrity endorsement because there are a lot of famous footballers featuring during the advert. The target audience for this would be people who enjoy to play football as Nikes' new released football boots are also shown in the ad. As teenagers mainly feature in the ad, it could be aimed more towards their age group.



The style for this advertisement is also humorous because it shows a groups of men screaming in high pitched voices because they have found a walk-in beer fridge inside a house. It plays on the fact that a separate group of women found a walk-in wardrobe upstairs and they started to scream. An advertising technique used in this advert would be an emotional response because they're so happy that they have found a lot of this brands' beer. The target audience will be over 18's due to legal reasons, to middle-aged men. The men involved with the ad are around 30-40 years old so this age range could be what the company is aiming for.



The style of this advert could be either one of humorous, dramatic or surreal. This is shown through a gorilla playing the drums which would be seen as funny and strange however, it is playing to quite a slow paced song that seems quite dramatic. A technique that is used in this advert could be social position because it is saying that if you eat Cadburys chocolate then all eyes will be on you and you will stand out from the rest. The target audience could range from children who want to eat the chocolate that made a gorilla play the drums, to young adults that want to be the centre of attention and feel important.



The style of this advertisement is dramatic. We can see this throughout the slow paced music and events that are happening within the ad. The technique of it is an emotional response of compassion. The sad-tuned music and the ending of the advert will come across as very emotional to the viewer. The target audience for this could range from children all the way up to elderly people because it has features that appeal to each of these age groups.



The style of this advert is probably using intersexuality through the way it is represented and all of the glamourous, modern things included in it. A technique used is celebrity endorsement as Beyonce is starring in it and the whole ad is based around her. It is used so that if people wanted to be like Beyonce then they should use the O2 network. The target audience is most probably aimed for young women as they are more likely to be influenced by someone such as Beyonce, as she is a role model for millions of young women and teenagers.