Conventions of a music video (Class)

1. Artist will usually appear in the video.
2. The song will be the soundtrack to the whole video, it will start and end when the music starts and ends.
3. Artist will usually lip-synch along with lyrics.
4. The artist will perform throughout the videos, either dancing, playing instruments or gesturing.
5. There will usually be sections of the video that are filmed in a studio, most often the performance parts.
6. The video will contain a range of camera movements to create a dynamic look (energy) most often tracks, cranes and whip pans.
7. The video will use mostly close ups for lip-synch, mid/long shots for performance and extreme close ups for cutaways. 
8. The editing will cut to the beat, and will be montage editing.
9. Quite often slow motion is used to create a sexy or slick feel.
10. The video will be based around a concept rather than a story.