Chosen song, lyrics, shots, 3 ideas

The song I have chosen is: London Summer Day; by Cashtastic. I have chosen this song because the main focus of the song is about London and what it is like when the weather is good. The genre of the song is Rap/Hip Hop. The conventions of this genre include; fairly fast paced, shots cut to the beat, narrative heavy and the artist will be the main focus when they're on camera. The target audience will be for anyone who lives in London. The song is also quite youthful therefore it is probably aimed at teenagers, to young adults.

I think the song is about London, and what the area is like during the hot weather. The artist is mainly talking about himself, and what he does/happens when the weather is hot in London. He also talks about other people and how they enjoy it.

Music Video Idea 1: Central

Music Video Idea 2: Journey

Music Video Idea 3: Park