Conventions of a music video

1. Artist will usually appear in the video.
2. The song will be the soundtrack to the whole video, it will start and end when the music starts and ends.
3. Artist will usually lip-synch along with music lyrics.
4. The artist will appear throughout the video, either dancing, playing instruments or gesturing.
5. The video will usually have 3 or more different locations, which may change with each verse/chorus.
6. The video will usually contain some kind of narrative, often intercut with performance shots.
7. The video will contain a range of camera movements to create a dynamic look (energy) most often tracks, cranes ad whip pans.
8. The video will use mostly close ups for lip-synch, mid/long shots for performance and extreme close ups for cutaways.
9. The video may often use high angles to create a vulnerable or sexy look, or low angles to create a  dominant or powerful look.
10. There will be a wide range of different shot types/ angles in each location to allow for dynamic and non-repetitive editing.
11. Quite often slow motion is used to create a sexy or slick feel.