Competitor analysis - YouTube videos

This video is filmed in a realistic environment where bullying actually occurs. It can have an affect on the person watching because they might be the same age as the actors, or they could realise that they're actually someone in the video; whether it be the bully or the victim. After watching it they could do what the victim does in the video and tell someone about how they're being bullied which can lead the bullying to a stop. Similarly, if a bully watched the video they could see how sad they're making a persons life and that it will only lead to them getting in a lot trouble. However, the video seems to only be aiming at one gender which in reality isn't the case with bullying. In order to perhaps widen their audience and the videos effectiveness, I think they could have included a few more boys to appeal to more people.







This video is a cartoon which gives more information, rather than a physical message or a short story. Instead, it gives tips and useful information to teenagers and kids regarding surfing the web.