Channel 4 Advertising Placement

This chart shows the percentage of Channel 4 viewers are actually viewing Channel 4, not the other channels they own such as; E4, Film4 etc.

This screenshot shows that their audience throughout the day is mainly 55+ year olds. Then it's 16-34 year olds, and the rest is made up of 35-54 year olds. The main social grade is C2DE at 60%, whilst ABC1 is 40%. The primary gender of Channel 4 viewers is female at 55%, and 45% male. 

This line chart shows that Channel 4 averaged a 7% share of views to digital channels. Only ITV1, BBC2 and BBC1 managed to gain more views than them during the year 2010.

This screenshot was taken from BARB and shows the top 10 watched programmes on Channel 4, and at what time they are on. This states that Royal Marines Commando School is the most watched programme, which shows at 9PM on Mondays. Around the time this programme is on would be the best time to show my advert because it would be seen by more people.