Social Message Campaigns

This advertisement is for driving safely. Techniques used in this advert consist of: An emotional response e.g. fear and self-perception. Also a persuasive technique used in the advert is, coercive power which means it is represented upon threat of pain or punishment. The style of this advertisement is dramatic as it's a serious subject that affects lives. The form that the advertisement takes is a realistic narrative because it shows a situation that could happen to the viewer. The target audience for this would be for all people who drive as the situation within the advert could happen to anyone of them.


This advertisement is for anti-bullying. Techniques used in this advert consist of: an emotional response  (self-perception and social position). A persuasive technique used in this advert is, coercive power and referent power. The style of this advertisement is quite humorous whilst also sending an important message to the viewer, which makes it dramatic too. The form that this advertisement takes is realistic narrative because it shows real-life situations within a school. The target audience for this would be children from primary school all the way up to college as bullies are most likely found within these ae groups and at these locations.


This advertisement is for donating blood. Techniques used in this advert consist of; an emotional response e.g. solution to a problem and self-perception. A persuasive technique used would be reward benefit as donating blood would help someone else who vitally needs it to survive. The style of this advertisement is dramatic due to the seriousness of the subject. The form the advertisement takes would be a realist storyline. The target audience for this is anyone from the ages of 18 upwards because that is the minimum age someone can donate blood to.

This advertisement is for anti-bullying. Techniques used in this advert consist of: an emotional response  (self-perception and social position). A persuasive technique used in this advert is, coercive power and referent power. The style of this advertisement is dramatic as it is giving out a strong message for people not to bully someone because they're different. The form that this advertisement takes is realistic narrative because it shows real-life situations within a community filled with young people. The target audience for this would be all types of people because bullies can be all ages, however as this advert focuses on young people the TA would most likely be the youth.

This advertisement is for driving safely. Techniques used in this advert consist of: An emotional response e.g. fear and self-perception. Also a persuasive technique used in the advert is, coercive power as it shows the punishment and painful consequences of driving dangerously on the roads. The style of this advertisement is dramatic as the subject is very serious and not anything to joke about. The form that the advertisement takes is a realistic narrative because it shows a situation that could happen to the viewer. The target audience for this would be for all people who drive as the situation within the advert could happen to anyone of them.