Ident analysis

 Our final ident production was quite different to the original planning we did for the the ident idea. In our original planning we put down that we were going to use real smoke for the explosion during the ident. When we were filming the ident we knew it was going to be quite hard and thought that using effects from the computer, then importing them onto Premier Pro would be easier; plus it would look more professional. When we were planning the two flags colliding we put down that we wanted a picture of famous London landmark e.g. the London Eye in the background. However, when we tried this it was difficult with all the different colours from the flags, therefore we were forced to just put changing solid colours for the background. This made the flags stand out more and it was easier to perform in Premier Pro because of the decrease in detail we were now using. We also didn't want to put in an English landmark as our target audience would also be Americans, from the American sitcoms that will be aired on the channel.  Also, for the narrators voice in the planning we wrote down that it would be an American voice. We had to change this as the feedback from others said it didn't fit in properly, which resulted in changing the voice to an English one. We thought about it and realised that the English voice would appeal more to our target audience, as the ident would be aired around England.