(The pictures weren't showing when I copied them onto here)
Introduction
The purpose of an ident is to give the viewer a perspective of what type of channel they're watching; and also to get information of the programs that are being shown on the channel. The ident gives the channel an opportunity to give the audience a clear view of their identity e.g. humorous, serious, quirky etc. An ident can also be used to market and brand the channel.
Film4: Glassware ident
Information Vs Entertainment: In this ident, for a vast majority of the time there is a narrator speaking and telling us about the film that is being shown next. However, throughout the whole ident there are things happening in the background which also suggests the ident was also shown for entertainment.
Space and time: The ident is set in our 'real' world as it is a video of something happening in real life, without any animation or special effects. They probably did this to show the films that are aired on the channel aren't fantasy and are set in real life; they would probably be serious and for the adult kind of audience.
Composition: The smashing of the glass which was caused by a diamond pendant seemed to make the ident feel quite dramatic and 'alive'. However, all of the ident was in slow motion which can also tell us that even though the channel is serious, dramatic and interesting, it isn't all hectic and crazy like a child's film; it is elegant in an interesting and dramatic way. Just like the ident is.
Tempo: The whole ident is in slow motion however the music changes throughout the time of the video. When the diamond is flying towards the glass cabinet, there is quite slow and relaxing music. However, once it collided with the glass the music changed to a dramatic and jumpy type which at this time the Film4 logo appears. This shows that the channel could be quite dramatic but at the same time serious as all of the video is in slow motion.
Interaction with viewers: The interaction with the viewers is good as the narrator speaks throughout nearly the whole ident about the next film and what's on after the film. When the narrator speaks, it is quite formal as no slang is involved and it is presented clearly and well spoke.
Density of information: The ident gives a lot of information about the next film and who it is written by etc. However, it also gives us information about what is on the channel later which could be useful for the viewers to know.
ITV2: Lion walker ident
Information Vs Entertainment: This ident is mainly for entertainment as there are quite a few abnormal things happening. The information comes at the end and is quite limited to just telling us what is on next. This is probably due to the fact that they wouldn't want to bombard you with information when the strange things that are happening during the ident are on show, as they probably thought you wouldn't listen.
Space and time: The ident is set in the 'real' world, during the day. However, even though everything is real, the main attraction during the ident is quite weird and something you wouldn't see everyday.
Composition: The woman walking with her fluffy dog that has a lions mane around its neck makes the channel look quite quirky and different. As soon as the ident is on, they start to walk down a street and a bike, with red wheels, races past them at which point the ITV2 logo appears. It has the effect it leaving the ITV2 logo behind as the logo and wheels were the same colour. Then two boys with bikes ride either side of the woman and her dog and look back in amazement. The upbeat music also adds to the identity of the channel which carries on throughout the ident. I think ITV2's ident was very quirky, fun and seemed like it was always moving. This mirrors the identity of ITV2 as they would be wanting to have that effect on the viewer.
Tempo: The tempo was fairly fast and upbeat from the start as thats when the music began. Then after that something different was happening on the screen for another 9 seconds, including the narrator starting to speak. This gave off the impression that the channel is always moving and something different is being shown on it all the time, therefore as a viewer I will never get bored while on this channel.
Interaction with viewers: The interaction with viewers starts when the narrator starts speaking and telling us about the next program. However, they speak in a way that you feel like you are having a conversation with one of our friends even though now slang is used. They directly speak to the audience by saying, "Morning, yes thanks for noticing, we've had a bit of a make over on ITV2". They make the words flow quite well and link in with what they're saying to you and what is coming up on the channel.
Density of information: There isn't much information considering on how much narrating there is. About 10% of the speaking was on information about the next program and what is about.
BBC One: Bike ident
Information Vs Entertainment: This ident is mainly based on information even though there is a video going on in the background throughout the whole thing. However, the video isn't very interesting and once you've watched the first few seconds of it, it gets quite boring as it isn't anything random or different.
Space and time: The ident is set in the 'real' world as it is motorbikes riding around an indoor bike track. This gives the feeling that the program could be quite serious and the target audience would be for older people.
Composition: The bikes riding around in a circle then some effects around the BBC One logo in the middle that represent a wheel look quite dangerous/serious which again backs up the channels identity of not being very child friendly. Red also symbolises quite a dangerous colour which also makes us feel that the channel is for the older variety. The main theme of a circle throughout the whole ident also symbolises that the channle is forever going and always has something on, without any disturbances.
Tempo: The tempo of the ident is quite rushed and 'straight off from the go'. As soon as the ident starts we see the biker pull back the handle to rev the bike up which makes a loud noise, then we see another biker, in a red background, racing very fast within the first few seconds. After that everything slows down and some light, calming music comes on while the three bikers are slow riding around in a circle on the track. The big BBC One logo appears in the middle of the bikers and stays there throughout the whole ident, while things are changing around it. This gives the viewer the feeling that the channel is never affected by anything and is on all time without anything disturbing it. This can make the viewer feel the channel is reliable but it also backs up the point that BBC don't air adverts on their channel which is an advantage.
Interaction with viewers: The interaction with viewers is quite good as they're are speaking in an enthusiastic way which is fairly formal but also has a friendly twist to it.
Density of information: Once the narrator starts speaking, they give you quite a lot of information on what program is on now, what the program involves and what is on after the program. They probably give you all of this information verbally because their ident is based on information giving not entertainment therefore the audience would be more vulnerable to listen to the speaking.
No comments:
Post a Comment