Production Research

The production research I carried out included: a mind map of three advertisement ideas. I presented all three to my client and after we decided on the best one that I should film.  I also had to draw out a storyboard for each idea and then create an animatic in order to get a rough idea of how it would look and sound on screen. I also had to decide on props, costumes, actors and their roles within the advert. I wanted to choose someone who was within the age of the target market, whilst ensuring they were wearing a costume that the targeted viewers could relate to. A risk assessment was important also, as it meant I could calculate and prevent the risks that could occur whilst filming my advertisement. 

My treatment, location visit sheet and shooting schedule that I also had to create in order was to show what I am creating, where I have been to shoot and at what dates or times I will do so. This helped me to know exactly where, when and how I was going to shoot and edit everything, and to keep me organised throughout. Finally, I had to research into how much everything would cost. I had to think about the hiring of a camera, a tripod and the software I would need to edit the video. I researched into many different websites and decided to hire a Canon camera and a Monopod. The camera cost £64 for the day whilst the Monopod cost only £3.67. I wanted to use Adobe Premiere Pro for the editing of my advert, as I know I am familiar with this type of software and know how to use it. However, if I wanted to use it I would have to sign up to a monthly subscription of an Adobe ‘Single App’ package. This would work out to cost me £17.15 for the month.